If you hadn’t been paying attention to TikTok before, it’s probably caught your attention during the COVID-19 pandemic. People are at home more often, and tuned into media and using apps much more, which means parents are now getting on the TikTok bandwagon as well as kids. Previously the sole realm of tweenagers, TikTok has now emerged as a force to be reckoned with.
If you run a business, I’m sure you realise by now how essential it is to have a presence on social media. However, you will also know how hard it is to stand out among the noise and chatter of social media. And it’s even harder when you have a limited budget.
With over 1 billion daily active Facebook users, businesses need to be smart in terms of how they grow their audience and business through Facebook. Which is tricky, but not impossible! Here are some ideas…
Digital marketing is a constantly evolving beast, with new technologies and capabilities coming to market often. Below are four trends I’ve noticed recently, and I predict will be even bigger next year…