Tag Archives: social media

The Best Way To Use Instagram Hashtags

I’ve been using Instagram for both myself and my clients for the past 5 years, and boy has it changed a LOT in the past few years. I’ve had to educate myself in how to use hashtags effectively, and what content gets the most engagement for different clients. Here are my tips on how to use hashtags on Instagram to best effect.

The Best Way To Use Instagram Hashtags

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Facebook Marketing Tips When You Have A Tiny Budget

If you run a business, I’m sure you realise by now how essential it is to have a presence on social media. However, you will also know how hard it is to stand out among the noise and chatter of social media. And it’s even harder when you have a limited budget.

With over 1 billion daily active Facebook users, businesses need to be smart in terms of how they grow their audience and business through Facebook. Which is tricky, but not impossible! Here are some ideas…

Facebook Marketing Tips When You Have A Tiny Budget

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How to get back into work after the summer holidays

We’ve had the fun, excitement and over-indulgence of Christmas, New Year and Australia Day, and now it’s back to work, back to school and generally back to the day-to-day grind. At the end of January it’s a familiar refrain, one you’ll see lots of your friends on social media crying: “I can’t get motivated, it’s so hard to get back into work”. And of course the hot weather doesn’t help – who wants to be at work inside all day when you could be at the beach or a waterfront cafe, sipping frappes while breathing in the fresh sea air?

However, work calls, and we all must get motivated to get back into it. Here are my tips for starting the new year at work energised, inspired and ready to go…

How to get back into work after the summer holidays

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Why your business needs to hire a social media manager…

I’ve been using social media to promote, grow and improve businesses since 2006 and I absolutely love the huge opportunities that social media offers in terms of brand promotion and loyalty. If you’re looking to focus on social media to broaden your business reach, you’re doing the right thing. Australians spend more time on social media than any other country, so it’s vital that businesses maintain a presence on social media platforms. Here are the reasons your business needs a social media manager…

Why your business needs a social media manager

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Starting your own business? Here’s what you need to set up.

A lot of people dream of starting their own business, working for themselves rather than answering to a boss, setting their own work hours and making as much or as little money as they desire. However, there’s a reason not everyone does it – it’s complicated, it can be confusing and sometimes there’s no room in the marketplace for what you want to do.

But if you have a great business idea, you have the passion and you’re motivated, then it’s time to set yourself up! So what should you start with? Here’s a basic guide (from someone who’s done it all before)…

Starting your own business? Here's what you need to set up.

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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5 Essential Online Tools You Need To Run Your Business

Being a business owner requires a lot of juggling – keeping all the essential functions of the business running smoothly, all the balls in the air so to speak. From accounting to document management, social media to meeting organisation, there are some brilliant tools you can make use of to ensure you run your business successfully from the get-go.

5 Essential Online Tools You Need To Run Your Business

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Is Email Marketing Still Useful?

How many promotional emails do you receive? I have 3 email addresses that I use and between them I estimate I receive about 40 per day. Yep, 40. Looked at over a week, that is huge. I have to say that most of them I don’t even look at, just check and delete. The ones I do look at, however, have attention-grabbing subject lines. How effective are email newsletters, and should your business still be sending them out? Here are my thoughts…

Is Email Marketing Still Useful?

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How A Blog Adds Value To Your Brand

Everyone seems to have a blog these days. From the mum next door to the local plumbing business, everyone’s blogging. But what does it actually do for your business? Is it worth investing the time into blogging on a regular basis?

In my honest opinion, it’s definitely worth it. Blogging has many benefits, take a look…

How A Blog Adds Value To Your Brand

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Business tasks you can easily outsource

If you’re a business owner, you’ll know first-hand that managing every element of your business without help is basically impossible. Most business owners have an accountant, but not all business owners have the ready cash to invest in hiring a full time marketing manager, graphic designer, admin assistant or website designer. This is where outsourcing business functions to freelancers works well. Taking a look at your business and seeing where you can outsource marketing and admin functions to free up your time to actually do the work of the business can be life changing. Here’s how you can figure out what you can outsource to others…

Business tasks you can easily outsource

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