Managing the social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.
Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.