Tag Archives: LinkedIn

7 Ways To Use LinkedIn To Promote Your Business

LinkedIn is my favourite social media platform. Ok, let me clarify – Facebook is my favourite overall. However, LinkedIn is my favourite for business purposes. I enjoy connecting with previous work colleagues, making new connections and seeing what everyone’s up to. And it’s also a great platform to promote your business and what makes you stand out. Here are some useful ways that you can use LinkedIn to promote your business…

7 Ways To Use LinkedIn To Promote Your Business

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How To Get Likes On Your New Facebook Business Page

Likes on your Facebook business page are incredibly useful. Not only do they ensure that more people see your posts and content, but also enable you to reach a targeted audience and increase traffic to your website.

When you’re starting a business page from scratch, you need to go back to basics to get Likes to your page. These are my tips for those starting out…

How To Get Likes On Your New Facebook Business Page

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Book Review: Likeable Social Media by Dave Kerpen

How can your business stand out and make an impact on social media? You need to create content that people relate to and that isn’t pushy or too sales-focused. In other words, be ‘likeable’. That’s where Likeable Social Media by Dave Kerpen comes in. A hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media.

Likeable Social Media

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8 Places to Share Your Blog Posts

Once you’ve put the hard yards into crafting a blog that’s informative, interesting and shareable, you need to get it out there and promote it. To get the most bang from your blogging buck, here are my suggestions of places to share your work so it gets seen, read and shared…

8 Places to Share Your Blog Posts

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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The role of social media in a balanced life

Social media is still relatively new, in historical terms, and how it affects our lives has not been researched thoroughly to date. However, I think most people can intuitively feel when their social media use is getting beyond their control, and endeavour to use social media as part of a balanced life. In business, as in life, it’s important to have balance. Here are some ideas on how to use social media in a way that enhances rather than takes away from your real life…

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How to avoid social media burnout

Managing the social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.

Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.

How to avoid social media burnout

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5 Questions to Ask Before Creating Another Social Media Account

Once you’re in business, it can be tempting to think you need to create a Facebook, Twitter, Instagram, LinkedIn, Google+ and Snapchat account ASAP, just because you think that’s what you need to do to promote your business. But no one has all the time in the world to manage social media – it can be a full time job – and realistically, you won’t reach your desired target market through all those channels anyway. Here are five questions you need to ask yourself before you leap into the world of social media…

5 Questions to Ask Before Creating Another Social Media Account

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2016 Sensis Social Media Report

The Sensis Social Media Report for 2016 was published last week, to much relief from Social Media and Community Managers around Australia. This report is an annual survey of 800 consumers, 1,000 small & midsize businesses and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter in Australia, and there are some hugely useful learnings from this year’s report. Here are my highlights from the report…

Sensis social media report 2016

Image credit: www.sensis.com.au

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