Tag Archives: Instagram

Instagram Power by Jason Miles – A Book Review

I’ve been on a business book reading binge recently, and this one landed on my desk sent from an ex-colleague. It’s a guide to building your business on Instagram, and walks you through it. From setting up your account, monetizing and integrating Instagram into your marketing strategy, it’s all covered. This is a great guide to a single social media platform which really hones in on what it takes to make a success of Instagram. Read my full review below…

Instagram Power by Jason Miles

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Book Review: Likeable Social Media by Dave Kerpen

How can your business stand out and make an impact on social media? You need to create content that people relate to and that isn’t pushy or too sales-focused. In other words, be ‘likeable’. That’s where Likeable Social Media by Dave Kerpen comes in. A¬†hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media.

Likeable Social Media

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8 Places to Share Your Blog Posts

Once you’ve put the hard yards into crafting a blog that’s informative, interesting and shareable, you need to get it out there and promote it. To get the most bang from your blogging buck, here are my suggestions of places to share your work so it gets seen, read and shared…

8 Places to Share Your Blog Posts

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The Best Way To Use Instagram Hashtags

I’ve been using Instagram for both myself and my clients for the past 5 years, and boy has it changed a LOT in the past few years. I’ve had to educate myself in how to use hashtags effectively, and what content gets the most engagement for different clients. Here are my tips on how to use hashtags on Instagram to best effect.

The Best Way To Use Instagram Hashtags

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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Is Email Marketing Still Useful?

How many promotional emails do you receive? I have 3 email addresses that I use and between them I estimate I receive about 40 per day. Yep, 40. Looked at over a week, that is huge. I have to say that most of them I don’t even look at, just check and delete. The ones I do look at, however, have attention-grabbing subject lines. How effective are email newsletters, and should your business still be sending them out? Here are my thoughts…

Is Email Marketing Still Useful?

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What you need to know about social media in 2018

Times they are a’changing, and nowhere is that more apparent than in the online marketing world, specifically social media.

As the different social media platforms evolve and make their products more efficient, there are a few things you should be aware of if you’re in the business of marketing your business via social media…

What you need to know about social media in 2018

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The role of social media in a balanced life

Social media is still relatively new, in historical terms, and how it affects our lives has not been researched thoroughly to date. However, I think most people can intuitively feel when their social media use is getting beyond their control, and endeavour to use social media as part of a balanced life. In business, as in life, it’s important to have balance. Here are some ideas on how to use social media in a way that enhances rather than takes away from your real life…

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How can traditional advertising and social media work together?

There’s a lot of focus on online marketing and promotion these days, and certainly for some industries that means less of a focus on traditional, offline advertising. I’m talking about things like in-store advertising, brochures, direct mail and mass media advertising like newspaper and billboard advertising. But online and offline can complement each other – they don’t have to be completely separate beasts. In fact, your traditional advertising can support your online advertising, and lend your social media more chutzpah. Here’s how traditional advertising and social media can work together…

Traditional advertising and social media

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How to avoid social media burnout

Managing the¬†social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.

Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.

How to avoid social media burnout

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