How to make sure your brand has a great Christmas on social media

As we all know, Christmas is just around the corner. I’m sure you’ve already wrapped up your Christmas social media campaign, but here are some things you may want to check off your list (don’t forget to check it twice!)…

How to have a great Christmas on social media

1. Decide on your objective

Is it to build customer loyalty, engage with your audience or boost sales? Now is the perfect time to use your brand to communicate your objective to your audience in a fun, creative way. If you’re selling a product that people are likely to buy as a gift, it’s important to pitch your product to your target audience in a way that makes it easy for them to make a purchasing decision – extol the virtues of your product, who it would be best for, and then make it easy for them to buy it via social links.

2. Sort out your social advertising

Facebook advertising cost-per-click (CPC) can rise around the festive season, due to the increased competition of paid promotion at this time. So it’s best to really target your advertising and use your money wisely. Think about the days that are most popular for people to view your Facebook page (you can find this info out using the Insights tab on your Facebook business page) and for how long you want campaigns to run.

3. Use smart hashtags

Work out what the popular hashtags are in your industry at this time of year, see how other people are using them, and then use them creatively as part of your Christmas campaign’s engagement strategy.

4. Clever creative

Get your design team working on the look and feel of your brand over Christmas campaign. Beautiful photography, animated gifs, and giveaways/competitions that work around an iconic image will always get cut-through. You want people to talk about your brand, so use attractive, clever, funny or cute imagery.

 

This is just the tip of the iceberg when it comes to holiday season social media. I’d love to hear your thoughts on how to create a memorable social media campaign for Christmas.

Yours in social,
Lisa