How To Get Likes On Your New Facebook Business Page
Likes on your Facebook business page are incredibly useful. Not only do they ensure that more people see your posts and content, but also enable you to reach a targeted audience and increase traffic to your website.
When you’re starting a business page from scratch, you need to go back to basics to get Likes to your page. These are my tips for those starting out…
1. Invite existing contacts to Like your page.
These could be friends, colleagues, ex-colleagues and current clients. The best way to go about this is to invite them if you’re connected already on Facebook. If you feel comfortable emailing contacts that you aren’t connected to on Facebook, you can directly email them and also ask your family and friends in person.
2. Cross-promote on Twitter and LinkedIn.
Don’t forget the other social media platforms! LinkedIn is particularly useful as it’s predominantly a business platform. You can also promote on Instagram if you change the link in your bio to your Facebook page.
3. Include Facebook Like Boxes on your website and blog.
These should already be set up on your website but if they’re not then your web designer can add them (or you can if you’ve built and are managing your own website).
4. Add a link to Facebook from your email signature.
This is an easy win and most people appreciate an extra link in your email signature to your social media profiles, so they can easily click through.
5. Post valuable content.
If you want people to Like your page and continue to Like and Comment on your posts, then you need to post content that provides value. Give away freebies, run competitions, post news and blog posts that your clients or customers will find useful. Images also matter. Images which are well-designed and attractive will get more engagement.
6. Use Facebook Ads to expand your reach.
You don’t have to have a huge advertising budget to get started on Facebook advertising. The beauty of having a small budget is that you can test different campaigns and see which one is most effective, then boost the budget for that one.
I can help you with a personalised plan for your Facebook business page. If you’d like more information, please get in touch!
Yours in digital,