How to avoid social media burnout

Managing the social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.

Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.

How to avoid social media burnout

1. Structure your time

Try logging in just once or twice a day – for example, 9-10am and 3-4pm. That way you’ll still respond to queries/complaints/compliments in a timely manner, but you won’t be a slave to social media. Or allocate several hours one day a week to create content and schedule posts. This allows your brain to focus, so you’re not doing a million things at once.

2. Decide which platforms to invest in

Don’t try to do it all – concentrate on Facebook and LinkedIn, Twitter or Instagram. You’ll soon see which platforms give you the best bang for your time investment.

3. Take regular physical and mental breaks

This is a tricky one, but it can be done. Ensure your mind is not always falling back into thinking about what you should next post on social media. Structuring your time will help with this, as will ensuring you have a support network that understands and helps you work in regular breaks to your daily routine.

4. Log off, and stay off

Maintain your real life friendships and relationships. Keep doing those activities that make you happy and fulfilled in the offline world. And when you decide not to be online, make sure you stick to that time off!

And do take heart – it’s not all bad news: social media can help people who suffer from anxiety and those who feel socially disconnected, according to a recent article on the Sydney Morning Herald. The key is to know your limits, and recognise when too much social media is negatively impacting your life.

Yours in social,