The 7 Deadly Sins of Social Media
When it comes to social media, there are certain things that you just can’t do. Whether it’s bombarding people with too many posts or never posting at all; ignoring negative feedback or trying to be something you’re not, it’s pretty easy to get it wrong on social media. These are the seven things you need to take a long, hard look at when assessing your social media profiles…
1. Don’t ignore negative feedback or reviews.
This is a big one. Unacknowledged negative feedback can do so much damage to your brand. Not only do other customers see it, they also see that you are not responding and therefore look unprofessional, lazy or plain stupid. Always, always respond to negative feedback or reviews, and where possible try to turn the situation around and find a solution to the problem. Your customers will be much more loyal as a result.
2. Post regularly.
Have you ever looked up your favourite restaurant, winery, bookshop, or local business on Facebook, only to see they haven’t updated their page since 2013? Unfortunately, this is quite common. You may not have a lot of time to update your social media accounts, but you have to find SOME time. Outsource it if you need to, but for God’s sake PLEASE don’t leave a dead page for current and potential customers to find and be unimpressed by.
3. Don’t post too often!
No one wants their Facebook, Twitter or Instagram feed filled up with one company or brand trying to flog them something. The occasional post is fine, but a constant barrage of ‘buy me, buy me’ gets old very quickly. Posting too often will ensure people get brand fatigue and actually backfire in terms of loyalty and a positive feeling towards your company.
4. Get your grammar right.
I know I don’t stand alone in saying I hate when a word is put in the wrong context, or a sentence doesn’t make sense, or is just grammatically correct. Yes, I am a bit obsessive about it, but most people would prefer to see something spelled correctly.
5. Focus on visual content.
We are visual animals. And on social media we have the attention span of a goldfish, so it’s best to post eye-catching visual content to grab people’s attention.
6. Analyze – find out what works, and what doesn’t.
There’s nothing crazier than throwing everything at the wall and hoping it sticks. It’s great to try different types of content on your social media platforms, but once you find out what works, you need to stick to it. And the data is there if you want to find out what time of day is best to post, what sort of posts work (ones with links, ones with photos, competitions or videos), who your followers are, their age, sex and location, and so it goes on. There really is no excuse not to post content that your audience will respond well to.
7. Be true to your brand.
Don’t feel like you have to use the latest hashtags if they’re just not ‘you’. If you’re a business services company whose target market is women 45+ then you don’t need to be down with the Millenial lingo (don’t go anywhere near ‘on fleek’). You know who your customers are, and you need to use your own brand’s tone of voice, so the feel of your brand comes across. Stay true to yourself and your social media accounts will look richer, more honest and full of character.
Yours in social,