Who’s talking about you? 5 of the most popular social media monitoring tools

Social media is awesome. Of course I’d be the first person to say that, given how I make my living. But it really is a brilliant part of a business’s digital marketing strategy, and needs to be taken seriously. But how can you cut through all the noise and keep track of what matters most to you – your customers, or potential customers? That’s where social media monitoring tools come into play. With these in your arsenal of analytics tools, you can stay on top of what people are saying about your brand and listen to your customers and competitors to gain a competitive advantage…

5 of the most popular social media monitoring tools


Hootsuite Pro provides social listening capabilities within the dashboard. You can monitor specific keywords and hashtags and look at data by region and other demographics. I use Hootsuite on a daily basis, and I find it easiest to just check out the analytics tools while I’m creating and scheduling posts. You can use Hootsuite to monitor multiple platforms including LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress.

Google Alerts

Accessible only to Gmail users (and free), you need to do is enter a search term or event, and you’ll have alerts sent to your email in real time. You can use Google Alerts to monitor relevant discussions, YouTube videos, or mentions on news websites. Instead of receiving alerts in real time, you can also schedule your Alerts account to prepare feeds on a weekly and monthly basis, which is great for time management.


Iconosquare is an Instagram tracker and performance analytics tool, and allows you to dive deep into exactly who is liking and sharing your posts. Literally anything you could ever want to know about your Instagram feed can be found here!


HubSpot is a total inbound marketing package, which includes social media scheduling and tracking abilities but also allows you to design appealing calls-to-action and measure their performance to optimize click-through rates. It can get expensive though, depending on what capabilities you want to access on a monthly basis. The do offer a free trial which is worth signing up to.

Sprout Social

Sprout Social is one of the most popular social media monitoring tools because it gives you the analytics you need to increase social media engagement. You can also publish posts from the Sprout Social Dashboard and collaborate with your team, much like Hootsuite.

Whatever tool you use to monitor your social media output and results, it’s always a good idea to have goals in mind first to measure your results against. But that’s for another blog post!

Yours in digital,