Category Archives: marketing

7 Ways To Use LinkedIn To Promote Your Business

LinkedIn is my favourite social media platform. Ok, let me clarify – Facebook is my favourite overall. However, LinkedIn is my favourite for business purposes. I enjoy connecting with previous work colleagues, making new connections and seeing what everyone’s up to. And it’s also a great platform to promote your business and what makes you stand out. Here are some useful ways that you can use LinkedIn to promote your business…

7 Ways To Use LinkedIn To Promote Your Business

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Book Review: Likeable Social Media by Dave Kerpen

How can your business stand out and make an impact on social media? You need to create content that people relate to and that isn’t pushy or too sales-focused. In other words, be ‘likeable’. That’s where Likeable Social Media by Dave Kerpen comes in. A hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media.

Likeable Social Media

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Twitter Ads Guide for Small Businesses

Twitter is a popular social media platforms for ads for many reasons: it’s simple, quick, it allows you to send a clear and concise message (although short) and to connect with your audience in a more casual way. While there are certain limitations to this type of advertising, it’s still very efficient. Ellan Dineen from Design Wizard is guest blogger on this awesome post. Read on…

Content as focal point on Twitter

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8 Places to Share Your Blog Posts

Once you’ve put the hard yards into crafting a blog that’s informative, interesting and shareable, you need to get it out there and promote it. To get the most bang from your blogging buck, here are my suggestions of places to share your work so it gets seen, read and shared…

8 Places to Share Your Blog Posts

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Google My Business: How to Add or Claim Your Business

The rules of search engine optimisation (SEO) and SEO rankings are constantly evolving, and often it’s hard to know wif what you’re doing is going to get you the best result. However, a good start is to have an accurate and properly set up Google My Business listing. Here’s a guide to how to do just that…

Google My Business

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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