Category Archives: business

Twitter Ads Guide for Small Businesses

Twitter is a popular social media platforms for ads for many reasons: it’s simple, quick, it allows you to send a clear and concise message (although short) and to connect with your audience in a more casual way. While there are certain limitations to this type of advertising, it’s still very efficient. Ellan Dineen from Design Wizard is guest blogger on this awesome post. Read on…

Content as focal point on Twitter

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8 Places to Share Your Blog Posts

Once you’ve put the hard yards into crafting a blog that’s informative, interesting and shareable, you need to get it out there and promote it. To get the most bang from your blogging buck, here are my suggestions of places to share your work so it gets seen, read and shared…

8 Places to Share Your Blog Posts

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Google My Business: How to Add or Claim Your Business

The rules of search engine optimisation (SEO) and SEO rankings are constantly evolving, and often it’s hard to know wif what you’re doing is going to get you the best result. However, a good start is to have an accurate and properly set up Google My Business listing. Here’s a guide to how to do just that…

Google My Business

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Facebook Marketing Tips When You Have A Tiny Budget

If you run a business, I’m sure you realise by now how essential it is to have a presence on social media. However, you will also know how hard it is to stand out among the noise and chatter of social media. And it’s even harder when you have a limited budget.

With over 1 billion daily active Facebook users, businesses need to be smart in terms of how they grow their audience and business through Facebook. Which is tricky, but not impossible! Here are some ideas…

Facebook Marketing Tips When You Have A Tiny Budget

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The Top 5 Business Books I Read In 2018

I read a lot of books. I used to work in book publishing, and reading manuscripts and newly published books was part of my job. Sadly I no longer get books for free (unless I borrow them from the library!) but I still love reading. Last year I read mostly fiction, as it’s my preferred genre. I like anything I can escape with that’s fiction, fantasy, crime or even children’s fiction. However, I also read some non-fiction and these are my top picks related to business. I hope they inspire and motivate you to get your own reading groove on in 2019…

Top 5 Business Books I Read In 2018

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How to take a holiday when you work for yourself

Hooray, it’s summer! Time for holidays, right?! Well, maybe if you can take paid annual leave with your employer, but not necessarily if you work for yourself. If you run a small business, this could be the busiest time of year with people looking for Christmas gifts or experiences, and your business may be open extended hours to cater for late-night shoppers.

But take heart – you CAN still have a holiday. You just have to plan carefully…

How to take a holiday when you work for yourself

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Why your business needs to hire a social media manager…

I’ve been using social media to promote, grow and improve businesses since 2006 and I absolutely love the huge opportunities that social media offers in terms of brand promotion and loyalty. If you’re looking to focus on social media to broaden your business reach, you’re doing the right thing. Australians spend more time on social media than any other country, so it’s vital that businesses maintain a presence on social media platforms. Here are the reasons your business needs a social media manager…

Why your business needs a social media manager

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Starting your own business? Here’s what you need to set up.

A lot of people dream of starting their own business, working for themselves rather than answering to a boss, setting their own work hours and making as much or as little money as they desire. However, there’s a reason not everyone does it – it’s complicated, it can be confusing and sometimes there’s no room in the marketplace for what you want to do.

But if you have a great business idea, you have the passion and you’re motivated, then it’s time to set yourself up! So what should you start with? Here’s a basic guide (from someone who’s done it all before)…

Starting your own business? Here's what you need to set up.

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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5 Essential Online Tools You Need To Run Your Business

Being a business owner requires a lot of juggling – keeping all the essential functions of the business running smoothly, all the balls in the air so to speak. From accounting to document management, social media to meeting organisation, there are some brilliant tools you can make use of to ensure you run your business successfully from the get-go.

5 Essential Online Tools You Need To Run Your Business

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