So what should I be posting on Facebook?
I get asked this question all the time. Considering that worldwide there are over 1.94 billion monthly active Facebook users, this is actually a very good question. And the answer? Well, it all depends…
Firstly, think about your Facebook fans.
Take a look at your core demographics – age, sex, location, interests, etc. And then take a look at pages they like and interact with. You can do a small amount of research (essentially stalking) on Facebook to find this out. And then give your fans what they want.
Here’s an example. One of my clients is in the pet food space. Through the Facebook page demographics, I can see age, sex and location of our Facebook page fans. And then by visiting a few of their profiles I can what other pet-related pages they like, and what posts they like. Pet owners respond well to cute or funny images or videos of pets doing crazy or quirky things. Of course this is a massive generalisation, but what is Facebook for if not for making mass generalisations?
Looking to see what your competitors are doing on Facebook is also worthwhile research. While copying what they do is not a good idea from an ethical or legal point of view, seeing what types of posts seem to get the most interaction is a good starting point.
Images are always my go-to content. Faced with short attention spans and limited time while someone is scrolling through Facebook, an image will more often get someone’s attention that the best-worded clump of text.
Videos can also be effective, but usually only if they are funny or inspirational.
Competitions can also be used to good effect on Facebook, especially if you sponsor the competition post and make it interesting.
In essence, it’s important to know your target market on Facebook, and respond accordingly by creating and sharing content that they are interested in. It sounds pretty easy, but if it was then everyone would be doing it 🙂
Yours in digital,