5 Questions to Ask Before Creating Another Social Media Account
Once you’re in business, it can be tempting to think you need to create a Facebook, Twitter, Instagram, LinkedIn, Google+ and Snapchat account ASAP, just because you think that’s what you need to do to promote your business. But no one has all the time in the world to manage social media – it can be a full time job – and realistically, you won’t reach your desired target market through all those channels anyway. Here are five questions you need to ask yourself before you leap into the world of social media…
Are my customers on this platform?
Do your customers hang out on Instagram? Or are they more likely to be found on Snapchat? Wherever they are, that’s where you need to be. Do a little research on your competitors and see what they’re doing and where they’re active.
How will this be different to the other social media accounts I already have?
Twitter is a great platform to deal with customer complaints swiftly, while Instagram is better for visual branding and getting the look and feel of your brand across to customers. It’s useful for most businesses to have a Facebook page, to enable people to check in, leave reviews and comments, but if you’re a designer or a photographer, you definitely want to invest in an Instagram and Pinterest account, as these are visual-based social media platforms.
Do I have the time to set this up and run it well?
Bear in mind that you have to create accounts, set up profile and background images, edit your profile text and then start posting content. You will need several hours to set an account up initially, then allow for at least another few hours per social media platform per week. If you’re a big brand then you’ll likely need someone full-time to manage social media, so think about whether you have the time, or the money to pay someone to do it.
What are my goals for this platform?
It’s not enough just to say you’re on Twitter or Facebook – you actually have to know WHY you’re on there. Is it to build your brand? Is it to get more people to visit your restaurant and then leave positive reviews? Is it to get more pre-orders for your products? Find out your why and that’s your goal.
What is my content and posting strategy?
Will you post 3 times a week, or several times a day? Your strategy depends on what sort of business you have, how much time you have and how much you think you will get out of it. Facebook Insights has a lot to offer, once a page has been set up for a few weeks – you can see the most popular days and times for people to view your content, and then post accordingly in the future. The other social media platforms do have some similar analytics to access, or you can sign up to a platform like Hootsuite which manages all of your social media accounts, and access their analytics.
I hope this post has clarified a few things and helps you to make a good decision about which social media platform is best for you to invest in.
Yours in social,