So you own a small business, or you work in a marketing role for a large organisation, and you want to manage your social media but you can’t seem to find the time, or it all sounds like too much work. Sound familiar? I hear it from a lot of clients, which is why I am working for them! However, if you really would like to do it yourself, here are my top tips for managing your time to create meaningful social media content…
Ahh, Christmas. Personally, I love everything about it. Decorating the tree, baking treats, buying and wrapping (and unwrapping) presents, the day of excessive eating and drinking…I love it all! But what should you do about it on your social media business pages?
Most people will have heard of SMART goals: in order to have the best chance of succeeding, goals need to be Specific, Measurable, Achievable, Realistic and Time-based.
Which is nice in theory, but can often be quite hard in reality. You may know that you want to increase your Facebook likes by the end of the financial year, but how much is a realistic level of growth to aim for?
If you’re in business today, whether large or small, it’s not enough just to have a website. You need to be on social media platforms, and you need to be on them ASAP. Here’s why:
- Your competitors are already there – Whatever industry you’re in, I can guarantee you that your competition is already on social media, and is reaping the rewards as a result.
- It’s the best way to connect with your customers – Customers are online more than ever. If they have a question, a query, or just want to show their high regard for you business by liking your Facebook page, you should give them the chance to do so.
- You can respond to problems quickly – As soon as an issue is flagged by a complaint on Twitter, Facebook or any other social media platform, you can jump on it and respond online. Better to deal with issues that customers bring up, than have them badmouthing your company online somewhere else.
Australians spend more time on social media than any other country, so it’s vital that businesses maintain a presence on social media platforms.