How can traditional advertising and social media work together?

There’s a lot of focus on online marketing and promotion these days, and certainly for some industries that means less of a focus on traditional, offline advertising. I’m talking about things like in-store advertising, brochures, direct mail and mass media advertising like newspaper and billboard advertising. But online and offline can complement each other – they don’t have to be completely separate beasts. In fact, your traditional advertising can support your online advertising, and lend your social media more chutzpah. Here’s how traditional advertising and social media can work together…

Traditional advertising and social media

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How to avoid social media burnout

Managing the social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.

Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.

How to avoid social media burnout

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Should Your Business Blog?

Should your business blog? Yes.

How often should it do it? As often as you can!

Creating a blog has a big impact on your website’s SEO. Adding a new blog page to your website, and populating it with keywords that address existing web searches, not only helps your SEO but it creates quality, interesting content that is relevant to your readers. While the way that Google indexes and ranks websites is incredibly complex, a simple rule to live by is that relevant and fresh content will always have a positive impact.

Should your business blog?

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6 Ways To Market Your Business Using Instagram

Of all the social media platforms out there, Instagram has got to be the most fun. Who doesn’t love having access to millions of gorgeous photos and quote images? It’s the perfect medium for designers, artists, creatives and the fashion and food industries. Basically, it’s one big smorgasbord of inspiration. But how do you use it effectively, so it actually builds your brand online? Here are 6 ways you can use Instagram to market your business.

6 Ways To Market Your Business Using Instagram

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How To Take A Digital Detox

Do you ever get that feeling at the end of the work day? Like ‘if I have to check Facebook one more time, I will explode’? But it’s almost an obsession. Maybe someone has posted something I NEED to read; I don’t want to miss out; it’s just a quick glance – how many times have you said that? Have you thought about taking a digital detox?

According to Arianna Huffington, the average smartphone user checks his or her device every six and a half minutes. That’s over 9 times per hour! I question how we can give our attention properly to anything else we’re doing, including having conversations and engaging with actual people in the real life world, when we’ve always got one eye on our phones.

Let’s be honest – we all need a break. And I mean a serious break. Ok, you don’t have to quit the internet for good, but a weekend might be a start. Here’s some tips on how to detox from your digital life…

How To Take A Digital Detox

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5 Questions to Ask Before Creating Another Social Media Account

Once you’re in business, it can be tempting to think you need to create a Facebook, Twitter, Instagram, LinkedIn, Google+ and Snapchat account ASAP, just because you think that’s what you need to do to promote your business. But no one has all the time in the world to manage social media – it can be a full time job – and realistically, you won’t reach your desired target market through all those channels anyway. Here are five questions you need to ask yourself before you leap into the world of social media…

5 Questions to Ask Before Creating Another Social Media Account

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The 7 Deadly Sins of Social Media

When it comes to social media, there are certain things that you just can’t do. Whether it’s bombarding people with too many posts or never posting at all; ignoring negative feedback or trying to be something you’re not, it’s pretty easy to get it wrong on social media. These are the seven things you need to take a long, hard look at when assessing your social media profiles…

The 7 Deadly Sins of Social Media

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