Author Archives: Lisa Seltzer

7 Ways To Use LinkedIn To Promote Your Business

LinkedIn is my favourite social media platform. Ok, let me clarify – Facebook is my favourite overall. However, LinkedIn is my favourite for business purposes. I enjoy connecting with previous work colleagues, making new connections and seeing what everyone’s up to. And it’s also a great platform to promote your business and what makes you stand out. Here are some useful ways that you can use LinkedIn to promote your business…

7 Ways To Use LinkedIn To Promote Your Business

Read more

Instagram Power by Jason Miles – A Book Review

I’ve been on a business book reading binge recently, and this one landed on my desk sent from an ex-colleague. It’s a guide to building your business on Instagram, and walks you through it. From setting up your account, monetizing and integrating Instagram into your marketing strategy, it’s all covered. This is a great guide to a single social media platform which really hones in on what it takes to make a success of Instagram. Read my full review below…

Instagram Power by Jason Miles

Read more

How To Get Likes On Your New Facebook Business Page

Likes on your Facebook business page are incredibly useful. Not only do they ensure that more people see your posts and content, but also enable you to reach a targeted audience and increase traffic to your website.

When you’re starting a business page from scratch, you need to go back to basics to get Likes to your page. These are my tips for those starting out…

How To Get Likes On Your New Facebook Business Page

Read more

Book Review: Likeable Social Media by Dave Kerpen

How can your business stand out and make an impact on social media? You need to create content that people relate to and that isn’t pushy or too sales-focused. In other words, be ‘likeable’. That’s where Likeable Social Media by Dave Kerpen comes in. A hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media.

Likeable Social Media

Read more

Twitter Ads Guide for Small Businesses

Twitter is a popular social media platforms for ads for many reasons: it’s simple, quick, it allows you to send a clear and concise message (although short) and to connect with your audience in a more casual way. While there are certain limitations to this type of advertising, it’s still very efficient. Ellan Dineen from Design Wizard is guest blogger on this awesome post. Read on…

Content as focal point on Twitter

Read more

8 Places to Share Your Blog Posts

Once you’ve put the hard yards into crafting a blog that’s informative, interesting and shareable, you need to get it out there and promote it. To get the most bang from your blogging buck, here are my suggestions of places to share your work so it gets seen, read and shared…

8 Places to Share Your Blog Posts

Read more

Google My Business: How to Add or Claim Your Business

The rules of search engine optimisation (SEO) and SEO rankings are constantly evolving, and often it’s hard to know wif what you’re doing is going to get you the best result. However, a good start is to have an accurate and properly set up Google My Business listing. Here’s a guide to how to do just that…

Google My Business

Read more

The Best Way To Use Instagram Hashtags

I’ve been using Instagram for both myself and my clients for the past 5 years, and boy has it changed a LOT in the past few years. I’ve had to educate myself in how to use hashtags effectively, and what content gets the most engagement for different clients. Here are my tips on how to use hashtags on Instagram to best effect.

The Best Way To Use Instagram Hashtags

Read more

Facebook Marketing Tips When You Have A Tiny Budget

If you run a business, I’m sure you realise by now how essential it is to have a presence on social media. However, you will also know how hard it is to stand out among the noise and chatter of social media. And it’s even harder when you have a limited budget.

With over 1 billion daily active Facebook users, businesses need to be smart in terms of how they grow their audience and business through Facebook. Which is tricky, but not impossible! Here are some ideas…

Facebook Marketing Tips When You Have A Tiny Budget

Read more

How to get back into work after the summer holidays

We’ve had the fun, excitement and over-indulgence of Christmas, New Year and Australia Day, and now it’s back to work, back to school and generally back to the day-to-day grind. At the end of January it’s a familiar refrain, one you’ll see lots of your friends on social media crying: “I can’t get motivated, it’s so hard to get back into work”. And of course the hot weather doesn’t help – who wants to be at work inside all day when you could be at the beach or a waterfront cafe, sipping frappes while breathing in the fresh sea air?

However, work calls, and we all must get motivated to get back into it. Here are my tips for starting the new year at work energised, inspired and ready to go…

How to get back into work after the summer holidays

Read more

1 2 3 5